Data Quality

Our customer address information is inaccurate and it contributes to delayed deliveries and frustrated customers. What general resources are available to improve the quality of our data? There is a rather elegant solution to the problem of address standardization that is described later in this article. But I’d like to take the opportunity to talk more generally about data quality. Data quality is one of those quirky things that you notice most when it is not there. Lousy data introduces all manner of inefficiencies and costs within an organization. Yet the time and expense to clean up data can seem overwhelming.