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      <title>The Value of a Good Name</title>
      <link>https://databaselines.com/posts/value-good-name/</link>
      <pubDate>Thu, 01 Feb 2018 00:00:00 +0000</pubDate>
      
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      <description>&lt;p&gt;Well it&amp;rsquo;s done &amp;ndash; we have changed our company name to DataBaselines, LLC.&lt;/p&gt;&#xA;&lt;p&gt;There are a couple of reasons for the name change. But the primary reason is symbolic. It marks a transition for our company. We no longer create any type of data entry applications. &lt;em&gt;Our focus is squarely on business intelligence reporting and data science techniques.&lt;/em&gt;&lt;/p&gt;&#xA;&lt;p&gt;Merriam-Webster will tell you that a baseline is &lt;em&gt;&lt;strong&gt;a minimum or starting point used for comparisons.&lt;/strong&gt;&lt;/em&gt; That dovetails neatly with our purpose. We help our customers:&lt;/p&gt;&#xA;&lt;ol&gt;&#xA;&lt;li&gt;Take better measurements &amp;ndash; including their starting points, their baselines.&lt;/li&gt;&#xA;&lt;li&gt;Build tools to help them perform past their baselines and give measure to their success.&lt;/li&gt;&#xA;&lt;/ol&gt;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&#xA;&lt;div class=&#34;photo-wrapper photo-center&#34;&gt;&#xA;    &#xA;    &#xA;&#xA;    &#xA;&#xA;    &#xA;    &#xA;      &#xA;      &#xA;&#xA;      &#xA;      &#xA;        &#xA;        &#xA;        &#xA;        &#xA;        &#xA;        &#xA;&#xA;        &#xA;        &#xA;          &#xA;          &#xA;          &#xA;          &#xA;          &#xA;        &#xA;&#xA;        &#xA;        &#xA;        &#xA;          &#xA;        &#xA;&#xA;        &lt;figure class=&#34;photo-container&#34; data-lightbox=&#34;page-gallery&#34; data-src=&#34;https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_bed6ae5cd8e65fef.jpg&#34; data-caption=&#34;&#34; data-thumb=&#34;https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_46b0ec44d8040e04.jpg&#34;&gt;&#xA;          &#xA;          &lt;img&#xA;            class=&#34;photo-image nozoom&#34;&#xA;            src=&#34;https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_2482159ce7674a09.jpg&#34;&#xA;            srcset=&#34;https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_46b0ec44d8040e04.jpg 800w,https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_5cb88c76402bdd5e.jpg 1280w,https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_e65b39f92cc09125.jpg 1920w,https://databaselines.com/posts/value-good-name/GeoSolveTitle_hu_bed6ae5cd8e65fef.jpg 2400w&#34;&#xA;            sizes=&#34;300px&#34; style=&#34;max-width: 300px&#34;&#xA;            alt=&#34;GeoSolveTitle.jpg&#34;&#xA;            loading=&#34;lazy&#34;&#xA;            decoding=&#34;async&#34;&#xA;            fetchpriority=&#34;auto&#34;&#xA;            width=&#34;300&#34;&#xA;            height=&#34;100&#34;&gt;&#xA;          &#xA;        &lt;/figure&gt;&#xA;      &#xA;    &lt;/div&gt;&#xA;&#xA;&lt;p&gt;We are excited about the future, and reflective about the past:&lt;/p&gt;</description>
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